Carol Adelman
UX Designer
Petaluma, CA.

You know your product; I know people.

Of course, you also know your customers and what they need. But I bring a deep understanding of how to quickly uncover how people feel while interacting with products. It’s my thing. You understand the technology, and I help bridge the gap by focusing on aesthetic-usability effects. Tapping into people’s emotional and sensory responses to aesthetics and function—from the color and texture to how it looks and what it evokes—ensuring the design resonates and engages users on a deeper level. Making something look cool effects your bottom line. I’m a big believer in that. Love how testing and studies confirm this. We’re all a bunch of people wanting to have cool looking things - and the perceived ease of usability effect confirms it. 

Click here to see my visual design portfolio

My foundation in design was built at Art Center College of Design, where I honed my skills in visual design. See my branding, web design, social media, and illustration work at the link provided above.